Our Services

In today's fast paced Instagram-driven world, the two fashion worlds have become starker than ever before. At one end of the spectrum, we have the double digit growth global luxury brands. On the other, emerging brands, seeking the attention of new investors to keep it going. Somewhere in between, are examples of rare successes. Yet, each faces their own challenges. One milestone after another, as a brand seeks to scale up, internationalise, opens physical stores, or decides to finally sell online! At Sarayu, our mission is to first - ask the right questions and there on, find solutions that work for your brand. We work with investors scouting for the right opportunity, and with brands with the foresight that an investment can only bear fruit if both sides work towards the same goal. In the new order of this post-pandemic world, at Sarayu, we are committed to help conscious fashion businesses get back the right track.

Brand Creation, Launch, Diversification, Development & Scaling

Whether you are a big group or an independent well established brand, an emerging designer, we tailor projects according to your needs. Here are some of the areas where we could partner with you

Brand Audit, Strategy and Financials

  • General Business Plan Analysis and/or Elaboration
  • Broad assessment of your financials
  • Creating a blue print. Your Business Plan.
  • Proper Implementation and Execution of Strategy and Operations

Brand & Business Strategy

  • Brand image mapping and analysis
  • Creating your brand story with you - visual and content
  • CSR Strategy for SMEs
  • Aligning brand story with overall Brand Strategy
  • Execution and implementation in Brand Operations


  • Product Value Chain review (Ideation to Client)
  • Collection Management, Product Development & Production
  • Omni Channel Distribution Strategy
  • Guidance in brand launches and creating new concepts
  • Advise on partnerships (outsourcing atelier, production, collaborations withother artists, events, ephemeral stores and events)


We firmly believe that investing in the right luxury venture is an art. Often hit and miss. Opportunities rare. Fragile as a bubble. And we deeply believe that luxury is deeper than numbers and therefore striking the right balance to achieve ROI , while keeping the brand DNA is a fine balance. Having worked for two decades in the sector for brands with as little as a $1mil turnover to Billion $ iconic luxury brands, we understand exactly the levers that go into successful brand management and turnaround. What and why to invest in. Insights that are real and deeper than numbers or published reports/data. It is this expertise that we put to service for both BUY and SELL sides, as an intermediary in the broader luxury segment covering Fine Jewellery and Watches, Ready-to-Wear & Accessories, F&B. As of January 2023, we have 3 such active projects in Fashion, Jewellery and Watches.


  • Identify potential sellers within the framework of the project
  • Draft or review Business Plan to seek potential investors
  • Non legal due diligence
  • Assist as intermediary in sealing the transaction
  • Active advisory on the board
  • Operational support to monitor defined targets, if required


  • Analyse brand history and potential markers
  • Estimate investment opportunities
  • Draft or review Business Plan to seek potential investors
  • Assist as intermediary in sealing the transaction
  • Active advisory on the board
  • Operational support to monitor defined targets, if required

Mentorship & Coaching

We believe that the right mentoring can be life altering. It is this sense of purpose and fulfilment in seeing the future leaders grow that is at the heart for us. Payal has been a mentor and conducts workshops for career guidance at various institutions in Europe and India for the last decade. She is currently a mentor at the Essec Business School, Paris for the Global MBA in Luxury Brand Management.

Areas of Mentorship

  • Brand CEO/ Owner/Founder/ Head Designer
  • Business Schools as part of their Executive Education Programs


Payal lends her 25+ years of acquired expertise in the Luxury Industry through her leadership roles and now as the Founder of Sarayu Consulting, to the service of educational institutions. Combining hands on experiences having managed global luxury brands, and on going projects as a consultant in a fast paced fashion world, her approach towards teaching is interactive, engaging and sharing of "real world" experiences and challenges to better prepare future leaders. At the start of the pandemic in 2020, she had the privilege to design, develop and teach a fully online Luxury Brand Development Course for a French Fashion School with a global presence. A total of 48h modules taught over over 3 months for students from the Middle East, India and and Africa Future Projects - In October 2023, Payal will be conducting a Fashion and Sustainability Masterclass as part of the Executive Education Programs for one of the most prestigious institutions in Switzerland.


As Co-founder of the Middle East Fashion Council and Week, we have been instrumental in the creation of a professional platform in the region. We have hosted 2 editions in 2022 - March and November, spanning 5-6 days each. Each edition covers a range of events such as Gala dinners, Fashion Shows and b2b showrooms, Sustainable Fashion Forums conceived and managed by Sarayu Consulting for MEFC, co-hosted with partners such as Deloitte Middle East and The Sustainable City.